This Is How a Banker in Brooklyn Makes Money on Millennials

What’s Ken Mahon doing in Williamsburg? Beating rivals’ savings rates and lending against massive rents.

By: Ben Steverman

Kenneth Mahon is not a hipster. He’s a 65-year-old bank president.

Still, Mahon can be found every day in the Brooklyn neighborhood that has become the East Coast’s epicenter of hipster style and fashion, at the Dime Savings Bank of Williamsburgh. And he’s pretty sure he knows how to talk to the millennials padding around outside in their yoga pants and Vans.

He talks to them in dollars and cents. [Read More]